What if I told you that some businesses have bloomed as a result of the COVID-19? This is a truth that entrepreneurs need to embrace now in order to psyche themselves up for action.

At first, it was almost impossible to admit this because of the pain that the pandemic brought with it but coming ‘up close and personal’ with quite a number of entrepreneurs during the lockdown made me realize that advancement can still happen amidst adversity.

The COVID-19 will expose the world to three kinds of businesses, not necessarily by any fault of theirs. First, those that were hit pretty badly economically and closed shop as a result. The second set are the survivors who pulled through and are trying to find their feet but the third are the subject of this article. They are the ones who through the trial, were able to think through their business models and do what is known today as ‘repurposing’

What does this mean? For instance, Emeka is a professional chef but because of the ban on events and public gatherings, he will not be able to cater for outdoor activities. But his skill is innate and won’t go anywhere but may be redundant if he does not seek other avenues to stay afloat. So what can he do?

Emeka can decide to sulk all day and blame the government or explore other ways to express his skill while remaining relevant to his clients. He could reach out to them and suggest food delivery services since most of us are still working remotely. He could also write a cook book, featuring some of his notable recipes. He might as well orgainize ‘cook with me’ sessions on social media as an authority building exercise and eventually host online classes for newbie event businesses and chefs, alongside some of his colleagues in the industry.

Same person, same skill, different streams of income.

Entrepreneurs need to realize that there was a reason they did not take up jobs in the corporate world in the first place. Those reasons could range from the love for freedom to a knack for risk and so on but these are tested in times of abnormality like this one. When things don’t seem to go as planned, it is business owners who do not prove themselves worthy of the CEO title that will go into extinction because like it or not, this menace is launching a new wave of innovative businesses.

The Post-Covid era will be a classic case of innovate or die. 

So if you are a venture of any magnitude; small, medium or big, it’s time to repurpose your services as that is the fastest way to expand during this crisis, retain your customer base and acquire new ‘family members’.  Technology has afforded us this opportunity as the world has now become a global village where resources are sold across borders.

Wake up and smell the coffee. Look at your business and think through other ways within which you can ‘style’ that particular craft that you are known for. Research what global competition have or are doing and tailor it to the market in your region. For specifics, you can start with surveys to your present clientele; there might be things they need that you can offer and because you’ve been working with them, they trust you to deliver.

Take advantage of that trust and scale.

 

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Olatunji Muritala
Olatunji Muritala
5 months ago

Very good ideas but is the bank willing to support personal businesses financially?

Augustine Okwuagwu
Augustine Okwuagwu
5 months ago

A very wonderful write up. This also applies to our jobs as Relationship Managers and even operations staff, we need to constantly think outside the box especially at a time like this to remain relevant. Take ownership of our business and think of new, better and convenient ways of doing what we do. I strongly believe it would endear us to our customers as there would be no more excuses…COVID 19 would still be here for a while and life would not remain the same again. It is the new normal.

customer care
Editor
2 months ago

Hi Olatunji, thanks for the positive feedback. Do have a nice day.

Muhammed MOSHOOD
Muhammed MOSHOOD
5 months ago

Yes please. Visit myspecta.com to get loan now. It’s fast and stress-free.

customer care
Editor
3 months ago

Hello Muritala, please be informed that you can visit our loan platform Specta at https://www.myspecta.com to proceed with the registration.

customer care
Editor
2 months ago

Yes please. Visit myspecta.com to get loan, fast and stress free.

Chinedu obilor
Chinedu obilor
5 months ago

Nice write up. This lines up with the maxim “necessity is the northern of invention”.

customer care
Editor
2 months ago
Reply to  Chinedu obilor

Thanks for the positive feedback.

Esther
Esther
5 months ago

This is brilliant. It doesn’t just work for businesses but for personal branding as well. Great insights!

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Editor
2 months ago
Reply to  Esther

Hi Esther, thanks for the positive feedback. Do have a nice day.

Yetunde Adeyi
Yetunde Adeyi
5 months ago

Beautiful.

customer care
Editor
2 months ago
Reply to  Yetunde Adeyi

Hi Yetunde, thanks for the positive feedback. Do have a nice day.

Sani Shedrack
Sani Shedrack
5 months ago

An ispirational and innovative piece..

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Editor
2 months ago
Reply to  Sani Shedrack

Hi Sani, thanks for the positive feedback. Do have a nice day.

Stephen Olanrewaju
Stephen Olanrewaju
4 months ago

Inspirational write-up. The points made are very true and indeed relevant to the present global circumstance. All we need to do is to be courageous enough in taking the first initiative and the results would be great.
Thank you for the brains behind the piece.

customer care
Editor
2 months ago

Hi Stephen, thank you for the feedback.

Abdulfatai buari
Abdulfatai buari
11 days ago

The key word ”REPURPOSING”.
Repurpose your service.

Musadiq Usman
Musadiq Usman
8 days ago

True.

A lot of businesses are suffering post COVID cause of lack of this.
They still want to do things same way yet expect different results

Mary
Mary
8 days ago

Spot on. Now more than ever is the time to be innovative.

Musadiq Usman
Musadiq Usman
8 days ago
Reply to  Mary

Strongly Agree

Musadiq Usman
Musadiq Usman
8 days ago

Highly Informative write up.

Thinking outside the box is very key at these times.